Are you hosting great online events, but don’t have enough webinar registrations?
Or perhaps your events are doing so well you just wish you had more webinar registrations.
Every month, my team and I manage to fill 3+ webinar events with 6,500+ registrations each. And our goal is to keep adding as many events as we can fill.
So driving webinar registrations is of key importance to me. I always want more, more more. Here are my top sources.
Sources for Webinar Registrations
1.) Email list. A #1 source of webinar registrations will likely be your opt-in email list. You can garner registrations via ads in your newsletter or do dedicated blasts.
2.) Partner email lists. If you have a partner in your same niche, offer to do an email swap. Send out “sponsored” emails to each others list to increase webinar registrations. A free webinar event is a great way to introduce yourself to cold prospects.
3.) Facebook Advertising. Gone are the days where your Facebook business page could generate any real results. Advertising is in, and can be very hot for driving new registrations to your events.
4.) Your Website. Using banner ad space, pop ups, and a dedicated page with upcoming webinar events is a great way to convert your website visitors to loyal brand followers and webinar registrations.
5.) Text Message Marketing. If you’ve started to grow your SMS text list, send out a monthly text with a link to register for a free event. Most people have Smart Phones these days – just make sure your webinar registration page is mobile optimized.
6.) Affiliates. Whether you want to use an affiliate network, or make one yourself, find people in your niche who would be willing to promote your free event. Reward them with monetary incentives when you can.
7.) Twitter Contest. Although not as effective as most of my other sources, twitter contests encouraging followers to RT webinar invitations for a chance to win a prize can bring in additional webinar registrations.
8.) Direct Sales Team. If you have a direct sales team, be sure they invite their customers and prospects to the events. But remember, sales reps – aren’t always copywriters. Have the marketing team create a template your sales team can send out and personalize.