Creating a landing page can be tricky. And stressful.
You have just 5 seconds to grab someone’s attention, draw them in, and convince them to stay on your page.
Then, another 5 seconds to convince them they are interest.
A landing page can be used for sales, to get someone to opt in to an email list ore newsletter, or any other specific action. But whether you are selling something with price, or giving something away for free – you are selling.
Here are some tips to creating a successful landing page that converts.
Use this checklist as you are creating your next landing page, or to critique a landing page you are already using.
Checklist for an Optimized Landing Page
1.) Crafting a clear headline. Try to stick to 7 words, engaging but not tricky. Make it very obvious why someone should stay on your landing page.
2.) Staying above the fold. Make sure your main call to action (CTA) is above the folder, in clear view.
3.) Avoiding clutter. Sometimes less is more. Effective copy writing can help you tell your story in a clear and concise way. Don’t over do it on the pictures either.
4.) Writing killer copy. Copy is key. Short and sweet and to the point. Tell a story as you go down the page. The purpose of each and every line on your landing page, is to get them to read just one more line.
5.) Keeping it “Scannable”. A landing page needs to be scannable. Use bullets and white space to break your ideas up into easily scannable chunks of content.
6.) Repeating your Call to Action. Don’t be shy to repeat the same CTA multiple times down your landing page. At a minimum, at the top, middle, and bottom if you have a landing page full of copy.
7.) Creating a reason to act NOW. People are procrastinators. If you can give your reader a reason to act now, your page will convert higher. There are widgets that allow you to embed a countdown timer in the page that can be very effective. Or simply using copy that just indicates the offer ends soon, or is limited.