I’ve been doing webinar moderating for years. Even before webinars were as popular as they are now.
My webinar moderating experience started with very small webinars with just 50 or so registrants, and has grown to webinar events with more than 7,800 registrations.
No matter the size, there are some very important things to consider.
Webinar moderating is often overlooked as one of the most important aspects of having a successful webinar event. Often, companies think more about the content and presenter than the moderator themselves.
Sometimes, the webinar moderating is done by the webinar presenter.
With more than 2,000+ webinars under my belt (with help from my team), here are my tips to help you perform your best on your next webinar.
Tips for Successful Webinar Moderating
1.) Always have a separate moderator than the presenter. There is just too much going on to have the presenter also moderate. Event on small events.
2.) For events with more than 250+ expected attendees, webinar moderating can be improved with having two moderators. This allows for more 1:1 attention to each and every attendee.
3.) The #1 most important quality in a webinar moderator is the “on-air” personality. Upbeat, happy, energetic. The rest of the skills can be learned with proper training.
4.) Create an FAQ document to ease the webinar moderating. This can be used to quickly copy and paste answers to attendees. For example, “Why don’t I have audio?” or “Why don’t I have access to a microphone?”
5.) Try to answer each and every inquiry. I don’t see this done often, but it makes for exceptional webinar moderating. This also is the reason to use an FAQ sheet as well as having two moderators on large events.
6.) Always be prepared with some canned questions to ask the presenter at the end in case your audience is quiet. The moderator can start the Q&A at the end, and usually after one or two are posed the audience will open up more to ask their own questions.
7.) The webinar moderator should have a browser open, pre-populated with all of the important pages they want to go to during the post-webinar sales pitch. This could include a sales landing page, a page about the company, or a page to download an eBook. Bookmark these important pages so you have them in easy reach at the end of the event.